Over 60% of doctors in the country now prefer, one out of three times, digital interaction with their patients as against the traditional face-to-face interaction, indicating a trend where WhatsApp, text messages and E-Mails are increasingly being used for consultations. This is slightly lower, but in keeping with the trend in the US, Japan and China, where a greater number of healthcare professionals (HCPs) — in certain markets, over 90% — have switched to the digital medium, using various mobile apps, blogs, email and text messaging to engage with patients for follow-up consults.
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| Most Doctors now prefer Digital Interaction |
Also, a majority of doctors - globally approx. 60% - demand drug companies combine the use of digital tablets and iPads along with direct interaction when medical representatives (MRs) are detailing the portfolio of medicines. These findings are part of the Digital Savvy Healthcare Practitioner (HCP) 2015, an annual global survey on the digital habits of doctors across the US, Japan, China and India, by healthcare solutions firm Indigene, shared exclusively with TOI. Read more..
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